Advertising for a new product introduction: A stochastic approach

Luca Grosset () and Bruno Viscolani ()

TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, 2004, vol. 12, issue 1, 149-167

Keywords: Marketing; goodwill; new product introduction; stochastic LQ control; stochastic Riccati equation; 90B60; 93E20; 49N10 (search for similar items in EconPapers)
Date: 2004
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Citations: View citations in EconPapers (8)

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DOI: 10.1007/BF02578929

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