Advertising coordination games of a manufacturer and a retailer while introducing a new product

Alessandra Buratto (), Luca Grosset () and Bruno Viscolani ()

TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, 2007, vol. 15, issue 2, 307-321

Keywords: Advertising; Market segmentation; Distribution channel; Nash equilibrium; Stackelberg equilibrium; 49N90; 90B60 (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (8)

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DOI: 10.1007/s11750-007-0019-y

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TOP: An Official Journal of the Spanish Society of Statistics and Operations Research is currently edited by Juan José Salazar González and Gustavo Bergantiños

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