EconPapers    
Economics at your fingertips  
 

Effect of manufacturer’s innovation and retailer’s promotion under trapezoidal demand with centralized and decentralized options

Nita H. Shah (), Urmila Chaudhari () and Mrudul Y. Jani ()
Additional contact information
Nita H. Shah: Gujarat University
Urmila Chaudhari: Government Polytechnic Dahod
Mrudul Y. Jani: Parul University

TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, 2019, vol. 27, issue 1, 55-69

Abstract: Abstract In this paper, supply chain deals with a single manufacturer and a single retailer. A manufacturer employs innovation and a retailer employs promotional efforts to elevate the demand and sales of their respective products. The following paper uses decentralized and centralized models to analyze supply chain for innovation, promotional efforts, and replenishment time, when stocks deteriorate at a constant rate considering trapezoidal demand of the product, which depends on the manufacturer’s innovation and the retailer’s promotional efforts. It is found that the total profit of supply chain improves with joint decisions; however, it reduces individual profit. The individual profit of the retailer decreases due to centralized approach, and therefore, the manufacturer tries to lure the retailer through discounts in the selling price of the product, trade credit, and profit sharing. Due to these types of offers, retailer is ready to take part into joint decision. As a result, supply chain maximizes their profit centrally. The following paper aims to optimize the total profit of supply chain keeping in view of the manufacturer’s innovation efforts, the retailer’s promotional efforts, and replenishment time. The model is supported by numerical examples, applies sensitivity analysis to deduce managerial insights, and concludes on working in coordination for optimal profit/benefits.

Keywords: Innovation; Promotional tool; Constant deterioration; Centralized and decentralized options (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://link.springer.com/10.1007/s11750-018-0492-5 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:topjnl:v:27:y:2019:i:1:d:10.1007_s11750-018-0492-5

Ordering information: This journal article can be ordered from
http://link.springer.de/orders.htm

Access Statistics for this article

TOP: An Official Journal of the Spanish Society of Statistics and Operations Research is currently edited by Juan José Salazar González and Gustavo Bergantiños

More articles in TOP: An Official Journal of the Spanish Society of Statistics and Operations Research from Springer, Sociedad de Estadística e Investigación Operativa
Bibliographic data for series maintained by Sonal Shukla ().

 
Page updated 2019-11-06
Handle: RePEc:spr:topjnl:v:27:y:2019:i:1:d:10.1007_s11750-018-0492-5