Facebook Explore Feed: Perception and Consequences of the Experiment

Martin Kuchta (), Linda Vaskova () and Andrej Miklosik ()
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Martin Kuchta: University of Economics in Bratislava
Linda Vaskova: University of Economics in Bratislava
Andrej Miklosik: University of Economics in Bratislava

The Review of Socionetwork Strategies, 2020, vol. 14, issue 1, 93-107

Abstract: Abstract Facebook is the most used social network in the world. It dedicates a lot of energy and resources to developing and fine-tuning its algorithms, thus enabling it to serve accurate content to eligible users and to fulfill the expectations of every entity that utilizes the platform. These algorithms need to evolve in time to adapt to the changing preferences of Facebook and its users. The evolution of the adjustments in the algorithms is a demanding process, mainly (but not only) because of the enormous number of its users. Changes need to be tested first, and this approach has been applied to the Explore Feed, which divides the Facebook News Feed into two sections. One section is for friends’ content only and the second is dedicated solely to the content of media and organizations. Slovakia represents one of the six countries where the test was executed. The aim of this article is to identify and summarize perceptions and feedback on the Explore Feed and to determine the consequences of similar tests for global firms. This paper presents the results of a survey devoted to an examination of the perceptions of the Facebook Explore Feed. Survey questions, collected answers, and an evaluation of the answers were conducted in cooperation (and consultation) with an independent local media publishing company and its website. This website was selected because of the demographic profile of its users who represent the target group who most frequently use the Facebook platform.

Keywords: Digital environment; Explore Feed; Facebook; Facebook algorithm; Online survey; Social networks (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/s12626-019-00050-4

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