An Empirical Study of Intention to Continue Using of Digital Ride-hailing Platforms

Mohammadbashir Sedighi (), Hamideh Parsaeiyan () and Yashar Araghi ()
Additional contact information
Mohammadbashir Sedighi: Amirkabir University of Technology
Hamideh Parsaeiyan: Fanap Plus Company
Yashar Araghi: Delft University of Technology

The Review of Socionetwork Strategies, 2021, vol. 15, issue 2, 489-515

Abstract: Abstract Ride-hailing platforms are attracting significant attention recently in an effort to change consumers’ consumption habits. Through the integration of diffusion of innovation theory (DIT) and the technology acceptance model (TAM), this study examines factors that influence the intention to continue using ride-hailing services. To counter the potential limitations of TAM and DIT in digital platforms, additional external constructs are considered including trust and subjective norms in a proposed conceptual model. The conceptual model is empirically explored using an online survey of 329 ride-hailing users in Iran as a developing country. Partial least squares structural equation modelling (PLS-SEM) is employed to analyse the collected data. According to results, relative advantage, compatibility, observability, and perceived ease of use contribute positively to individuals’ perceptions of service usefulness. Furthermore, compatibility and observability have significant positive effects on perceived ease of use, whereas complexity has a significant negative impact on perceived ease of use. Additionally, the outcome reveals trust, social norms, and perceived usefulness affect behavioural intention to continue using ride-hailing platforms.

Keywords: Ride-hailing; Platform economy; Technology acceptance model (TAM); Diffusion of innovation theory (DIT); Trust; Subjective norms (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://link.springer.com/10.1007/s12626-021-00098-1 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:trosos:v:15:y:2021:i:2:d:10.1007_s12626-021-00098-1

Ordering information: This journal article can be ordered from
https://www.springer ... ystems/journal/12626

DOI: 10.1007/s12626-021-00098-1

Access Statistics for this article

The Review of Socionetwork Strategies is currently edited by Katsutoshi Yada, Yasuharu Ukai and Marshall Van Alstyne

More articles in The Review of Socionetwork Strategies from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().