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Can international coproduction promote the performance of cultural products in the global markets? Evidence from the Chinese movie industry

Jing Yan () and Feng Yu ()
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Jing Yan: Central University of Finance and Economics
Feng Yu: University of Science and Technology Beijing

Review of World Economics (Weltwirtschaftliches Archiv), 2021, vol. 157, issue 4, No 3, 777-798

Abstract: Abstract This study investigates the effect of international coproduction on the performance of cultural products in the global markets. As a result of institutional barriers and cultural distances, coproduction, which allows a foreign producer to partner with the local firms, has emerged as a way of increasing cultural product performance in the global markets. Using the data on the Chinese movie market from 2012 to 2018, the authors find that international coproduction can promote movie performance and that the coproduction effect is mainly explained by the institutional variables. They further examine the heterogeneous effects and find that coproduction effect is stronger for culturally sensitive movies, and that the magnitude of the coproduction effect increases with the level of cooperation. They also confirm that the results are robust to different measurements of performance.

Keywords: International coproduction; Cultural product; Global markets; Movie industry (search for similar items in EconPapers)
JEL-codes: F14 L23 L83 (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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DOI: 10.1007/s10290-021-00415-4

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