Research on the Key Factors of the Success of the Theme B&B Business Strategy
Chun-Chu Liu and
Advances in Management and Applied Economics, 2020, vol. 10, issue 2, 9
People care much about trip and accommodation in line with the change of habits and social values. Since 2001 five-workday system has implemented in Taiwan, the tourism is booming and B&B becomes trendy. The success of B& B thus motivates the research.Â B&B owners have to adjust their marketing and operation to deal with high-quality management strategy. This paper explores the application of AHP with the opinions of 12 experts in the homestay industry to analyze factors such as "environment & locations, building equipment, professional skills, operational management, market positioning, and competitive potentialâ€ leading to 18 key indicators for strategy evaluation. Meanwhile, the study results not only present actual case study but also serve as practical indicators for homestay startups. JEL classification numbers: C44, D7, D81
Keywords: Theme B&B; Business Strategy; Optimizations (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:spt:admaec:v:10:y:2020:i:2:f:10_2_9
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