Teaching Managerial Economics: Spreadsheet Exercises Integrate Economics within the Business Curriculum

Will C. Heath, James H. Underwood and John K. Watson

Advances in Management and Applied Economics, 2013, vol. 3, issue 4, 21

Abstract: Business students often have difficulty integrating economics reasoning into other business disciplines because of differences in the format and presentation of financial data across disciplines. Economics courses use one format while Accounting and other business courses use another. This paper shows how simple electronic spreadsheet exercises can help students visualize the relationships. It also presents two examples of using spreadsheet analysis to cover two topics covered in many business courses and economics courses: product pricing and the deciding on the optimal combination of production inputs.

Date: 2013
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