Do U.S. Food Companies Achieve Competitive Advantages by Implementing Green Strategies throughout their Supply Chains?

Ann Chiang, Peng Chan and Lam Nguyen

Advances in Management and Applied Economics, 2014, vol. 4, issue 5, 4

Abstract: The research examines whether U.S. food companies will achieve competitive advantages by implementing green strategies throughout their supply chains. Since being green has been a strategy for companies to pursue both financial and social benefits, companies have increasingly implemented green strategies. However, the food industry faces many challenges and issues in the supply chain. Using prior research as the measure to gauge how green strategies will help food companies achieve competitive advantages, this study examined green strategies implemented throughout the supply chain by U.S. food companies. It found that food companies which implement green strategies in food supply chain will consider different strategies in different processes. However, these green strategies should respond to the issues regarding the food supply chain, have innovative thinking, integrate sustainability into the core business strategy, and market their brand image with green concept to the public. By adopting these principles, food companies can achieve competitive advantages through differentiated green.

Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.scienpress.com/Upload/AMAE%2fVol%204_5_4.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spt:admaec:v:4:y:2014:i:5:f:4_5_4

Access Statistics for this article

More articles in Advances in Management and Applied Economics from SCIENPRESS Ltd
Bibliographic data for series maintained by Eleftherios Spyromitros-Xioufis ().