Study on the Adaptation of Corporate Business Strategy to E-commerce Practice

Chia-Ying Lee, Tzong-Ru (Jiun-Shen) Lee and Ching-Kuei Kao

Advances in Management and Applied Economics, 2015, vol. 5, issue 6, 3

Abstract: Corporate strategic objectives refer to ideas or activities of corporations in the future competitive environment. According to these detailed ideas and plans, the managers of all units should assess plans. In the process, E-commerce practices would be selected. Careful verification can ensure the feasibility of this strategic idea. Thus, the goal of this study is to examine corporate business strategies and E-commerce technologies and to extract the adaptive strategy of business strategies and E-commerce technology items. Grey relational analysis is used to extract the important business strategies, and the E-commerce technology most adaptive to each strategy selected via Pareto principle is presented. Based on the results of this study, a new decision-making model of E-commerce technology for an important business strategy should be made available.

Date: 2015
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