The Corporate Image Perception of Airline Employees

Erkan Taşkıran and Çiğdem Ateş Gökçe

Advances in Management and Applied Economics, 2017, vol. 7, issue 3, 3

Abstract: The corporate image is one of the important factors that the institutions have to exist in the world in which there is a great competition. The corporate image indicates the total perception that shareholders have of the institution. The most significant factor providing that the institutions operating in the aviation industry have an image perceived positively is that employees reflect their attitudes and behaviors on the external shareholders positively as a result of the positive image of their own institutions they perceive. In this regard, the main purpose of the study is to identify the corporate image perception perceived by airline employees. Moreover, whether the variables in question vary by some demographic characteristics was investigated. As a result of the study conducted, it was identified that the corporate image perception of airline employees is high in all aspects.JEL classification numbers: M10, M14, L93Keywords: Corporate Image, Corporate Personality, Airline Employees.

Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.scienpress.com/Upload/AMAE%2fVol%207_3_3.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spt:admaec:v:7:y:2017:i:3:f:7_3_3

Access Statistics for this article

More articles in Advances in Management and Applied Economics from SCIENPRESS Ltd
Bibliographic data for series maintained by Eleftherios Spyromitros-Xioufis ().