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FOREIGN DIRECT INVESTMENT AS EXPORT FACILITATOR IN SERBIA’S APPAREL INDUSTRY

Ana S. Trbovich, Jana Subotić and Jasna Matić
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Ana S. Trbovich: Singidunum University Faculty of Economics, Finance and Administration − FEFA, Belgrade
Jana Subotić: Singidunum University Faculty of Economics, Finance and Administration − FEFA, Belgrade
Jasna Matić: Singidunum University Faculty of Economics, Finance and Administration − FEFA, Belgrade

Serbian Association of Economists Journal, 2013, issue 5-6, 339-353

Abstract: The attraction of foreign direct investment, especially export oriented FDI has been one of the main economic policy goals for Serbia since the start of transition in 2001, backed by incentives for attracting this type of investment. The apparel industry is one sector that has drawn significant amount of FDI, and where the link between FDI and exports is emerging strongly, as confirmed by data presented in this article. Appearance of several multinational investors, particularly from Italy, led to positive spillovers on Serbian apparel industry in terms of specific products production and their export on foreign markets, especially “panty hose, tights, stockings & other hosiery, knitted or crocheted”. In 2012, Serbia’s exports for this product represented 1.8% of world exports, ranking Serbia 10th in the world and hence representing a rising niche export. Recent investments of big industry players like Benetton will have further positive effects on export and employment in years to come, provided that the government engages in activities to improve branding in addition to continued investment incentives and policies aimed at advancing infrastructure, education and general business climate.

Keywords: FDI; export; apparel industry; Serbia (search for similar items in EconPapers)
JEL-codes: E00 (search for similar items in EconPapers)
Date: 2013
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