What motivates and deters the ‘crowd’ in crowdfunding in Malaysia?

Shaista Wasiuzzaman and Hemalatha A/P Pannir Chelvam

Journal of Accounting and Finance in Emerging Economies, 2020, vol. 6, issue 1, 323-330

Abstract: Objective: This study intends to theorize about how values and the perception of risk of the supporters of a crowdfunding project affect the success of the project.Methodology: A review of prior literature is carried out to identify the different dimensions of the decision making process.Implication: This research presents a conceptual framework to describe the influence of perceived values and risk on the success of crowdfunding in Malaysia. The crowdfunding phenomenon is relatively new in Malaysia and there is a lack of knowledge about the decision making of the ‘crowd’.& The success and sustainability of the crowdfunding phenomenon depends on the supporters of the funds.

Keywords: Crowdfunding; Perceived Values; Perceived Risk; Small and Medium Enterprises (SMEs); Malaysia (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:src:jafeec:v:6:y:2020:i:1:p:323-330

DOI: 10.26710/jafee.v6i1.1095

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