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Natural Calamities and Sensation in Media; A Study of Corona Virus Coverage in Electronic Media of Pakistan

Najma Sadiq, Ume Laila, Tahir Mehmood and Muhammad Saad Shafique

Journal of Accounting and Finance in Emerging Economies, 2021, vol. 7, issue 1, 23-34

Abstract: The present paper critically examines the covid-19 reporting in the electronic media of Pakistan that how the electronic media is helping to fight or sensationalize the reports and updates of Coronavirus. In particular, it pays attention to the concepts of sensationalism related to natural calamities in electronic media. It also considers the impact of Covid-19 reporting how the electronic media is helping viewers through awareness campaigns whether it is creating motivation or stress among viewers. The data is collected by employing the survey method. Based on the data insights, the paper concludes by arguing that Pakistan's electronic media is creating stress, fear, and negative reporting and have low awareness campaigns related to Covid-19. The chapter suggests the implementation of guidelines by PEMRA. Moreover, more campaigns should be executed to create awareness and reducing fear among people.

Keywords: sensationalism; PEMRA; campaigns (search for similar items in EconPapers)
Date: 2021
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DOI: 10.26710/jafee.v7i1.1505

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Handle: RePEc:src:jafeec:v:7:y:2021:i:1:p:23-34