Management Implementation of Batik SME Strategy in JAMBI

Muhammad Tony Nawawi, Zahrida Wiryawan and Rodhiah Dhiah

Journal of Business and Social Review in Emerging Economies, 2019, vol. 5, issue 2, 379-388

Abstract: This study aims to determine the competitive advantage of SMEs, which are associatedwith the management process strategy of internal and external sides of SMEs.Conductedon Jambi batik area SMEs which were selected in a sample by purposive sampling. Datacollection was done by using observation, interviews and FGD on 6 SMEs selected bypurposive sampling.Research analysis is carried out qualitatively, by implementing theresults of SWOT analysis. Which aims to develop strategies that must be done by SMEsin making decisions to excel in competition.Identified 24 strategies that need to be doneby SMEs in running the business optimally, so that they can face competition with otherbusiness sub-sectors and Jambi batik SMEs can continue to have competitiveadvantages.Keyword: strategy management, internal, external, SWOT

Keywords: Strategy Management; Internal; External; SWOT (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:src:jbsree:v:5:y:2019:i:2:p:379-388

DOI: 10.26710/jbsee.v5i2.816

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