Promotion of Anti-Social and Anti-Cultural Behavior by Private Television Dramas in Pakistan

Rukhsana Faiz, Sumera Khalid and Tahir Mahmood

Journal of Business and Social Review in Emerging Economies, 2020, vol. 6, issue 2, 761-780

Abstract: The study is based on content analysis of four dramas from Pakistani private television networks. Two dramas from Hum TV and two dramas from ARY Digital were selected using convenient sampling technique. The variable of violence, language and dressing was developed and content was coding into developed categories. The content analysis showed that there is a significant use of violent behaviors in the dramas of both channels. The study found that there is abundant use of fouls language or verbal violence in the dramas as well. The promotion of foreign or western culture was clearly evident in the dramas of both TV channels. The analysis found that there was clear promotion of antisocial and anti cultural elements by these dramas.&

Keywords: Antisocial; Anti cultural; violence; bad language; dressing; Pakistani TV drama; ARY Digital; Hum TV (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:src:jbsree:v:6:y:2020:i:2:p:761-780

DOI: 10.26710/jbsee.v6i2.1220

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