Media Framing of Pandemics: A Case Study of the Coverage of COVID-19 in Elite Newspapers of Pakistan

Ayesha Siddiqua, Ghulam Shabir, Atif Ashraf and Ammad Khaliq

Journal of Business and Social Review in Emerging Economies, 2020, vol. 6, issue 4, 1267-1275

Abstract: Considering the outbreak of Corona pandemic as a case study the article explores the dominant frames used in the coverage of COVID-19 pandemic by the Pakistani English e papers. The media framing is analyzed through qualitative inductive content analysis of the COVID-19 related news stories published in the e papers of Dawn and Express Tribune.& Three broad themes emerged as a result of the inductive content analysis which included Scientific Development related to Pandemic; Scale of Pandemic; Social and Economic Impact of Pandemic. The results indicated that the coverage by the e papers was mostly aimed at educating the readers; difficult jargon related to medicine was mostly avoided and where the use of jargon was unavoidable it was properly explained. Most of the stories were developing in nature as the pandemic itself was unfolding at a very fast pace during the selected time frame. The news related information was mostly compiled in a manner which was meant to both warn the readers and the policy makers about the growing scale of the pandemic. The coverage also provided recommendations for the revival of economic and social activities which were halted because of the COVID-19 pandemic.

Keywords: Pandemic; Media Framing; Coronavirus (COVID-19); e papers (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1410/995 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:src:jbsree:v:6:y:2020:i:4:p:1267-1275

DOI: 10.26710/jbsee.v6i4.1410

Access Statistics for this article

More articles in Journal of Business and Social Review in Emerging Economies from CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan Contact information at EDIRC.
Bibliographic data for series maintained by Prof. Dr. Ghulam Shabir ().