An Empirical Analysis to Understand Consumer Intention to Use Mobile Payment Platform: The Mediating Role of Trust

Atif Ali Gill, Riaz Hussain Ansari, Zobia Malik and Muhammad Waseem Tufail

Journal of Business and Social Review in Emerging Economies, 2021, vol. 7, issue 1, 209-217

Abstract: Purpose: Money transfer through third-party mobile payment platforms has become common nowadays in western countries. While in developing countries, the adoption of mobile payment channels still at the infancy stage. The current study based on diffusion of innovation theory investigates the antecedents of intention to use mobile payment channels through trust's mediating role.Methodology: The survey method was used to collect data from the 250 consumers using the mobile payments services of JazzCash and Easypaisa in Pakistan. Partial least square structural equation modeling (PLS-SEM) technique employed to test the collected data statistically.Findings: Results found the significant impact of mobility, customization, and security on trust that intends to utilize mobile-payment channels.Implications: The current study's findings provide guidelines to the administration of mobile payment systems to improve security features, mobility, and customization that wins customers' trust and is inclined to use mobile payment platform.

Keywords: Mobile payment channel; Mobility; Customization; Technical Security; Trust; Developing country (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1610/1100 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:src:jbsree:v:7:y:2021:i:1:p:209-217

DOI: 10.26710/jbsee.v7i1.1610

Access Statistics for this article

More articles in Journal of Business and Social Review in Emerging Economies from CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan Contact information at EDIRC.
Bibliographic data for series maintained by Prof. Dr. Ghulam Shabir ().