Framework of a New Theory: Logistics Strategic Communication

Muhammad Wasil Solangi, Moazzam Naseer and Rashid Farooq

Journal of Business and Social Review in Emerging Economies, 2021, vol. 7, issue 3, 527-535

Abstract: Objective: The goal of this research is to build up a determined model of creation that unequivocally sees the arising tasks and scenarios of logistics in getting over new hoarding frameworks and authoritative designs and legitimate plans that have made due to new serious market pressure and competitiveness with a framework of a new theory ‘logistics strategic communication theory’.Methodology: The research method used for this research paper is contextual analysis.Findings: Logistics executives is a practice for organizations since it promotes competition and achieves improvements in the interest of the organizations. Logistics get combined into the general administration of the organization, bringing about a progression of data between various cycles and entertainers associated with the inventory network.Implications: The presentation of ICT and the exceptional mechanical upheaval have made another serious climate, in light of the globalization of the economy and solid rivalry. Given this climate, organizations should confront making due in their areas, since it influences their worth chain. Hence, associations should overhaul their measures, figure out how to utilize ICT and speculations both unmistakable and elusive, to adjust to this new circumstance. Organizations, since it improves rivalry and accomplish enhancements in the benefit of them.

Keywords: logistics strategic communication theory; contextual analysis; framework; strategic communication; Logistics (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:src:jbsree:v:7:y:2021:i:3:p:527-535

DOI: 10.26710/jbsee.v7i3.1837

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