Relationship between Representation of Violence Against Women in TV Drama Serials and Reactivity of Viewers

Sajida Awais, Atif Ashraf and Ghulam Shabir

Journal of Business and Social Review in Emerging Economies, 2021, vol. 7, issue 4, 821-833

Abstract: Purpose: The present study aims to explore the role of viewer’s reactivity of entertainment and empathy in their perception of violence against women among viewers of Lahore, Pakistan. The supplementary aim was also formulated to gain more clear insight which is the role of viewers’ gender in viewer’s reactivity and perception of violence against women.Design/Methodology/ApproachQuantitative method was used in the study.& Sample was consisted of 500 viewers of the thirty dramas serials of Geo, ARY Digital and Hum TV which presented violence against women. The participants were drawn through purposive and snowball sampling strategies.& The sample has 233 male participants and 267 female participants.Findings: The findings indicated that viewer’s reactivity of both enjoyment and empathy correlated with perception of violence against women. Gender differences were found only for the one sub scale of perception (i.e., domination).Implications/Originality/Value: The findings highlighted that perception of violence against women was more inclined towards active violence being portrayed by the entertainment channels and chances to imitate the same behavior in society cannot be ruled out.

Keywords: Gender Differences; Perception of Violence against Women; Viewer’s Reactivity (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1990/1256 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:src:jbsree:v:7:y:2021:i:4:p:821-833

DOI: 10.26710/jbsee.v7i4.1990

Access Statistics for this article

More articles in Journal of Business and Social Review in Emerging Economies from CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan Contact information at EDIRC.
Bibliographic data for series maintained by Prof. Dr. Ghulam Shabir ().