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Factors Influencing Online Learner's Satisfaction

Azam Anwar Khan, Saqib Ghias, Muhammad Waqas and Nawaz Ahmad

Journal of Business and Social Review in Emerging Economies, 2022, vol. 8, issue 1, 39-50

Abstract: Purpose: Online education became very popular during the COVID 19 pandemic. Teachers and students who never had experienced online learning before had to adopt this mode of learning and teaching because of special circumstances created by the pandemic disease. Since it was a forced transition from traditional to this new mode of learning it is imperative to understand the factors which lead to the satisfaction of Online learnersDesign/Methodology/Approach: To understand this quantitative study was conducted with a sample of 299 participants. Female participants were 113 and male participants were 186. Survey participants included Ph.D., Ms or MPhil, Masters Degree, and Bachelors Degree program students. Most of the participants were from the Bachelor's degree program. The majority of the participants were from Karachi but some students also participated from Kohat, Islamabad, and Shikarpur. Data was collected by distributing questionnaires based on purposive and snowball sampling. Findings: Data Analysis reveals that participants (both males and females) value the following variables learner’s computer anxiety, course flexibility, course quality, technology dimension, perceived usefulness, and perceived ease of use for a satisfying online learning experience. Implications/Originality/Value: The findings of the study can be used by universities for designing their online education program.Implications/Originality/Value: The findings of the study can be used by universities for designing their online education program.

Keywords: Technology dimension, Online Learner�; s satisfaction, Online Learning, Online course quality, Online course content (search for similar items in EconPapers)
Date: 2022
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DOI: 10.26710/jbsee.v8i1.2100

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