Effect of Family Pressure, Peer Pressure, and Media Pressure on Body Image Dissatisfaction among Women

Muhammad Akbar, Fakhira Nasir, Memoona Aslam and Iqra Qasim

Journal of Business and Social Review in Emerging Economies, 2022, vol. 8, issue 2, 325-330

Abstract: ABSTRACTIn the current decades, family-pressure, peer-pressure, and media-pressureare playing a vital role in leadingto body image dissatisfaction among working women.&Purpose:The main objective of the current study was to find out the effect of family-pressure, peer-pressure and media-pressure on body image dissatisfaction among working women. Design/Methodology/Approach:The research was based on a cross-sectional survey. The sample consisted of 250 working women. Sociocultural Attitude toward Appearance Questionnaire and Body Dissatisfaction Scalewere used for data collection.Findings:Multiple Regression analysis was applied to test the hypothesis. The findings indicated that family-pressure has a positive effect on body image dissatisfaction. The findings indicated that peer-pressure has a positive effect on body image dissatisfaction. . The findings indicated that media-pressure has a positive effect on body image dissatisfaction.Implications/Originality/Value:The findings empirically established the impact of family-pressure, peer-pressure and media-pressure on body image dissatisfaction among working women.&&

Keywords: Body image dissatisfaction; Media-pressure; Peer-pressure; Family-pressure (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:src:jbsree:v:8:y:2022:i:2:p:325-330

DOI: 10.26710/jbsee.v8i2.2249

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