Dark Side of Pakistan Showcasing Economic Crisis Through Memes

Jawad Raza, Iram Sagheer, Saema Sarwer and Sabrina.A.Rasool

Journal of Business and Social Review in Emerging Economies, 2023, vol. 9, issue 4, 509-526

Abstract: Purpose: The research represents witticism and humorous pictures, showcasing Pakistan’s economic issues on social media. The study highlights two important points of view, i.e., how these memes make an impression on people’s thinking about Pakistan and raise awareness in the young generation to pay attention to the developed economic condition of the country.Design/Methodology/Approach: The Fairclough model is used by the researchers to study social media’s impact on economic discussions. 30 memes have been collected from Facebook, Twitter, and other social media platforms through random sampling to see how these memes have changed the perspective and mindset of people, especially the young generation, who care about Pakistan’s economic problems.Findings: The results of this research highlight the hidden meanings in these memes and discuss their role in Pakistan’s economic condition. It is also evident from the results that some memes are used to create fun for the audience, but many of them are used to criticise government policies. Creating memes related to economic crises raised the issue of economy-building, highlighting the significance of the economy for purposes other than academic research and addressing societal issues.Implications/Originality/Value: The government should invest in infrastructure to facilitate market access and boost economic growth. Income disparities may be minimised by fostering economic growth, which increases people's access to jobs and economic possibilities. Finally, Pakistan should encourage social cohesiveness. & & & & &&

Keywords: Fairclough model; Economic Crises; Pakistan; Social media; Humor (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:src:jbsree:v:9:y:2023:i:4:p:509-526

DOI: 10.26710/jbsee.v9i4.2862

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