Influence of Western Culture on Pakistani Dramas: A Feminist Lens

Aiman Badar, Abida Noureen and Syed Shoaib Ahmad

Journal of Business and Social Review in Emerging Economies, 2023, vol. 9, issue 4, 565-578

Abstract: Purpose: Cultures go through the process of evolution with time. This process is always influenced by certain factors. External factors significantly influence Pakistani society through TV dramas. It is important to examine the influence of Western culture on Pakistani dramas. This research explores the influence of Western culture with reference to women characters, in term of women’s right of education, marriage, community engagement, living, economic empowerment as well as their household obligations, social limitations and liberation, juxtaposed with traditional cultural norms. Since Feminist theory stands for the rights of women, drawing upon the Feminist theoretical framework, this study investigates how the portrayal of gender roles, identities, and power dynamics in Pakistani television dramas reflects the infiltration of Western cultural values. The aim of this research is to assess the extent to which Western influences in Pakistani dramas contribute to shifting societal attitudes towards gender equality and women's empowerment.Design/Methodology/Approach: Feminist theory is used in this study. Survey research is employed for quantitative analysis method in this study to analyze the influence of Western trends on Pakistani dramas.Findings: The results revealed that Within the narratives of Pakistani dramas, male characters often dominate the spotlight with an emerging recognition among viewers: that female characters hold a significant thematic influence within the storyline, revealing a complex tension between societal expectations and evolving ideals of gender equality and agency.Implications/Originality/Value: This study highlights the convergence of tradition, modernity, and external influences in Pakistani dramas. As the industry continues to evolve, there emerges a pressing need for reflection and dialogue on the portrayal of gender roles in a manner that is not only equitable and inclusive but also reflective of the evolving dynamics of Pakistani society.

Keywords: Western Culture; Women rights; Power dynamics; Societal attitudes; Gender equality (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:src:jbsree:v:9:y:2023:i:4:p:565-578

DOI: 10.26710/jbsee.v9i4.2872

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