Trends in Consumer Behavior of Banking Products and Services

Ramona Petrescu ()
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Ramona Petrescu: Faculty of Economics and Business Administration Craiova University of Craiova Romania, Postal: RO

Journal of Advanced Research in Management, 2017, vol. 8, issue 1, 44-50

Abstract: Satisfaction of the need for products and services is achieved through consumption preceded by a succession of actions by which the consumer decides to purchase a certain service according to its requirements An understanding individual need for financial banking services not only helps developing and selling products and services but is also a proof of the bank s concern with customers Understanding consumer behavior helps a bank to anticipate the likely response of a customer and can influence the structure and planning the services offered by the banks

Date: 2017
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