EconPapers    
Economics at your fingertips  
 

Trends in Consumer Behavior of Banking Products and Services

Ramona Petrescu ()
Additional contact information
Ramona Petrescu: Faculty of Economics and Business Administration Craiova University of Craiova Romania, Postal: RO

Journal of Advanced Research in Management, 2017, vol. 8, issue 1, 44-50

Abstract: Satisfaction of the need for products and services is achieved through consumption preceded by a succession of actions by which the consumer decides to purchase a certain service according to its requirements An understanding individual need for financial banking services not only helps developing and selling products and services but is also a proof of the bank s concern with customers Understanding consumer behavior helps a bank to anticipate the likely response of a customer and can influence the structure and planning the services offered by the banks

Date: 2017
References: Add references at CitEc
Citations: Track citations by RSS feed

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:srs:jarm00:v:8:y:2017:i:1:p:44-50

Access Statistics for this article

Journal of Advanced Research in Management is currently edited by Andy ȘTEFĂNESCU

More articles in Journal of Advanced Research in Management from ASERS Publishing
Bibliographic data for series maintained by Claudiu Popirlan ().

 
Page updated 2020-03-29
Handle: RePEc:srs:jarm00:v:8:y:2017:i:1:p:44-50