MARKETING PRICING STRATEGIES USED BY THE BRANCHES OF CHAIN STORES

R bert Štefko (), Jaroslava Gburová () and Jana Jurková ()

Journal of Advanced Studies in Finance, 2011, vol. 2, issue 2, 168-175

Abstract: The paper deals with pricing strategies in marketing of the branches of chain stores situated in Presov region specifically in Presov region The aims of research are to identification the most commonly used pricing strategies in marketing from the point of view of marketing managers of the branches of chain stores and the various connections between marketing pricing strategies It includes identification of various connections between the selection of marketing pricing strategies and price adjustment strategies and global financial crises The most commonly used pricing strategies in Presov region are strategy of main competition pricing strategy promotional pricing strategy and discount pricing strategy The most used strategy in price adjustments strategies is revisiting price strategy These strategies were identified by marketing managers of branches of chain stores One of the research aspects of selection marketing pricing strategies in branches of chain stores was global financial crisis The global finance crisis does not have influence to selection and implementation of pricing strategy which is used by branches of chain stores marketing management of in area of Presov region

Date: 2011
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:srs:jasf00:v:2:y:2011:i:2:p:168-175

Access Statistics for this article

Journal of Advanced Studies in Finance is currently edited by Laura GAVRILĂ (formerly Ştefănescu)

More articles in Journal of Advanced Studies in Finance from ASERS Publishing
Bibliographic data for series maintained by Claudiu Popirlan ( this e-mail address is bad, please contact ).