AN ANALYTICAL VIEW OF USING E COMMUNICATION TOOLS IN PROMOTING OF SELECTED PILGRIM TOURISM SITES IN SLOVAK REPUBLIC

Martina Ferencová (), Veronika Mišenčíková () and Sebastian Kot ()
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Martina Ferencová: Faculty of Public Administration Pavol Jozef af rik University in Ko ice, Postal: SK
Veronika Mišenčíková: Roman Catholic Archbishopric Ko ice, Postal: SK
Sebastian Kot: The Management Faculty Czestochowa UT, Postal: PL

Journal of Advanced Research in Management, 2014, vol. 5, issue 2, 223-229

Abstract: Using promotional tools with an emphasis on e communication instruments is an integral part of modern marketing strategy of companies firms and organisations An analysis of their use in the area of culture aimed at cultural heritage monuments and pilgrimage sites isalso topical taking into consideration all target groups This article examines the use of e communication tools with an emphasis on social networks when promoting selected cultural heritage monuments and pilgrimage sites according to a designed e communication model The results of the analysis indicate a below average and insufficient use of e communication tools mainly social networks when promoting selected cultural heritage monuments and pilgrimage sites in the Pre ov region in the east of the Slovak Republic

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:srs:jemt00:v:5:y:2014:i:2:p:223-229

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