AN ATTEMPT AT THE COMPARATIVE ANALYSIS OF FOREIGN AND RUSSIAN STYLE OF ADVERTIZING TRAVEL SERVICES

Tatyana Kurbatskaya (), Svetlana Dobrotvorskaya () and Pavel Ustyn ()
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Tatyana Kurbatskaya: The Branch of the Kazan Federal University in Naberezhnye Chelny, Postal: RU
Svetlana Dobrotvorskaya: The Kazan Federal University, Postal: RU
Pavel Ustyn: The Kazan Federal University, Postal: RU

Journal of Advanced Research in Management, 2015, vol. 6, issue 2, 218-227

Abstract: In this paper the specifics of advertizing travel services are analyzed as it is represented in different countries The authors refer to advertisements offered by the most recognized travel agencies of Europe Portugal Italy and the United Kingdom Asia represented by Thailand North the USA and Canada and South America Brazil and of Russia as well We have defined the specifics of advertizing aimed at European Asian American and Russian consumers Some problematic points have been detected in the advertizing messages designed by Russian travel agencies We give the analysis of the advertizing messages employed in the Russian advertizing of travel services using particular examples created by a travel agency and placed in the social network Vkontakte

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:srs:jemt00:v:6:y:2015:i:2:p:218-227

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