Tourism Destination Marketing A Case Study of Puri Sea Beach in Odisha India

P P Mohanty () and H B Rout ()
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P P Mohanty: School of Hotel Management Faculty of Hospitality and Tourism Management Siksha O Anusandhan University India Odisha Bhubaneswar, Postal: IN
H B Rout: School of Hotel Management Faculty of Hospitality and Tourism Management Siksha O Anusandhan University India Odisha Bhubaneswar, Postal: IN

Journal of Advanced Research in Management, 2016, vol. 7, issue 2, 271-286

Abstract: The greatest attraction of Odisha is the Puri sea beach which is acclaimed to be one of the best sea beaches of the world Puri is one of the most marvelous city of Odisha which lies in the seashore of Bay of Bengal The Puri sea beach is dotted with wonderful temples ponds lakes heritage palaces culture art and crafts and many more The magnificent and culturally enriched city has bountiful of natural as well as architectural beauty and wonders that always allures the tourists and travelers from all corners of the world In lieu of many future prospect and potentialities the tourism of this place did not prosper to the larger extent It can be rightly said that this particular destination is somehow neglected by Odisha people and the panoramic beauty of this place is yet to be explored properly by domestic and international tourists The purpose of this research was to discuss the present scenario of Puri sea beach including all tourism facilities expectations and demand of the tourist s concernedness Moreover the significance of destination marketing of Puri sea beach as a tourists destination and what kinds of marketing methods and strategy can be used to attract more tourists to Puri sea beach was also discussed here

Date: 2016
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