Applications of the Concept of Territorial Marketing in Forming and Implementing Competitive Advantages for Tourist Areas

Toskanay Kuttubaeva (), Lyudmila Ishchuk (), Raisa Adarina (), Andrei Glotko () and Tatyana Fedosova ()
Additional contact information
Toskanay Kuttubaeva: Gorno Altaisk State University Altai Republic, Postal: RU
Lyudmila Ishchuk: Gorno Altaisk State University Altai Republic, Postal: RU
Raisa Adarina: Gorno Altaisk State University Altai Republic, Postal: RU
Andrei Glotko: Gorno Altaisk State University Altai Republic, Postal: RU
Tatyana Fedosova: Gorno Altaisk State University Altai Republic, Postal: RU

Journal of Advanced Research in Management, 2017, vol. 8, issue 4, 713-726

Abstract: This paper analyzes the use of territorial marketing in forming and implementing competitive advantages of tourist areas in the Republic of Altai It provides the definition of a tourist area as well as its general and specific features It also considers the directions of implementing competitive advantages of a tourist area The influence of the natural potential of the Altai Republic on the development of different kinds of tourism is shown The structure of a territorial tourist product of the Altai Republic is offered the emphasis is placed on the development of active kinds of tourism sports and hunting mountain skiing recreation The mechanism of brand formation and building of an area and a territorial tourist brand in six directions is specified

Date: 2017
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:srs:jemt00:v:8:y:2017:i:4:p:713-726

Access Statistics for this article

Journal of Advanced Research in Management is currently edited by Ramona PIRVU

More articles in Journal of Advanced Research in Management from ASERS Publishing
Bibliographic data for series maintained by Claudiu Popirlan ( this e-mail address is bad, please contact ).