Analyzing the Effect of Electronic Word of Mouth towards Future Behavioral Intention of Tourists

Arciana Damayanti (), Lili Wibowo () and Aulian Humaira ()
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Arciana Damayanti: Program of Management Studies School of Postgraduate Universitas Pendidikan Indonesia Indonesia, Postal: ID
Lili Wibowo: Department of Business Management Education Faculty of Economics and Business Education Universitas Pendidikan Indonesia Indonesia, Postal: ID
Aulian Humaira: Department of Tourism Marketing Management Faculty of Social Sciences Education Universitas Pendidikan Indonesia, Postal: ID

Journal of Advanced Research in Management, 2017, vol. 8, issue 4, 843-852

Abstract: This study aimed at identifying the effect of Electronic Word of Mouth EWOM towards tourists interest future behavioral intention by analyzing the dominant factors which defined EWOM in the scope of social networking sites SNS The analysis technique used was partial Least Square PLS with samples of 100 Respondents of the study were tourists using the internet as an information source and excursion planning to Langkawi Island Malaysia The result of the study showed that there were dominant factors which defined EWOM and that they yielded a weak effect towards future behavioral intention The push factors and the pull factors from future behavioral intention dimension obtained the highest response from the tourists The study indicated that EWOM values as a source of information search for planning an excursion trip were very important but yielded a weak effect towards future behavioral intention on the grounds that there were still many factors outside EWOM which affected the tourists interest which require future further studies

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:srs:jemt00:v:8:y:2017:i:4:p:843-852

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