Cluster Approach as Tourism Development Factor

Elena Kabanova () and Ekaterina Vetrova ()
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Elena Kabanova: Department of Management and Administration Russian State Social University Russian Federation, Postal: RU
Ekaterina Vetrova: Department of Management and Administration Russian State Social University Russian Federation, Postal: RU

Journal of Advanced Research in Management, 2017, vol. 8, issue 8, 1587-1594

Abstract: Tourism is one of the most important ways influencing social and economic land use development Tourism industry development has multiplicative effect and helps to advance different business areas such as tourism companies services hospitality facilities transportation trading and catering souvenir manufacturing folk craft and art production agriculture building and construction Thereby tourism development is very important for society and government in total as well as for regional and municipal units in particular Modern Russian reality makes tourism industry development one of the most important government social and economic goals Russian Federation has enormous resources to advance the tourism sphere Most territories could become recreation and tourism areas However tourism development in Russia is currently being restrained by different social and economical problems such as tourism infrastructure underdevelopment tourism services quality and prices incompatibility lack of science based strategy of creating positive country image local budgets deficit low level of tourism services differentiation lack of professionals involved in tourism industry According to the authors these problems solution lays in using cluster approach in tourism Introduction of such modern method as tourism cluster makes it possible to develop every type of tourism provide differentiated services and solve some of social and economic problems currently existing on some of Russian territories

Date: 2017
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