Marketing Strategy on Community Based Tourism in Special Region of Yogyakarta

Dyah Sugandini (), Mohamad Effendi (), Agus Aribowo () and Yenni Utami ()
Additional contact information
Dyah Sugandini: Lecturer of Management Department Economic and Business Faculty Universitas Pembangunan Nasional Veteran Yogyakarta Indonesia, Postal: ID
Mohamad Effendi: Lecturer of Management Department Economic and Business Faculty Universitas Pembangunan Nasional Veteran Yogyakarta Indonesia, Postal: ID
Agus Aribowo: Lecturer of Information Engineering Department Industrial Technics Faculty Universitas Pembangunan Nasional Veteran Yogyakarta Indonesia, Postal: ID
Yenni Utami: Lecturer of Communication Science Department Social and Political Sciences Faculty Universitas Pembangunan Nasional Veteran Yogyakarta Indonesia, Postal: ID

Journal of Advanced Research in Management, 2018, vol. 9, issue 4, 733-743

Abstract: This research aims to analyze marketing strategy of tourism in Yogyakarta using SWOT analysis This research is using Community Based Tourism CBT approach CBT is the empowerment of local community where they are involved in the planning managing and decision making for the development The urgency of this research is the demand from Indonesian government for tourism development in Special Region of Yogyakarta in order to make Yogyakarta as a leading tourism destination in Southeast Asia This research is conducted in Yogyakarta that has four districts and one city The data used in this research is primary and secondary data The respondents are foreign and domestic tourists and stakeholders officials The number of respondents is 300 people The data is collected by convinience sampling The secondary data analysis shows that foreign and domestic tourists who come to Special Region of Yogyakarta is relatively increasing in the last three years Tourism destination in Special Region of Yogyakarta which based on community is also increasing and always innovating The primary data analysis shows thattourism destination quality satisfaction and image according to the visitor perception is good but the visitor loyaly shows a bad result Most of the tourists visit Special Region of Yogyakarta just once and it is just a transit destination The strategy that is necessary to increase the visit in tourism destination for tourists can be done through promotion of cultural destination that is quite attractive for the tourists An integrated promotion for CBT needs to be more improved

Date: 2018
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:srs:jemt00:v:9:y:2018:i:4:p:733-743

Access Statistics for this article

Journal of Advanced Research in Management is currently edited by Ramona PIRVU

More articles in Journal of Advanced Research in Management from ASERS Publishing
Bibliographic data for series maintained by Claudiu Popirlan ( this e-mail address is bad, please contact ).