Integrative Model of the Implementation of e WOM Destination Image and Intention to Behave

Naili Farida ()
Additional contact information
Naili Farida: Diponegoro University Indonesia, Postal: ID

Journal of Advanced Research in Management, 2018, vol. 9, issue 4, 841-850

Abstract: Abstract This study aims to examine the influence of e WOM and perceptions of quality on customer satisfaction and the effect of customer satisfaction and the image of the destinations on the intention to behave The sample was 150 tourists visiting Sidomukti water spring in Bandungan Semarang Central Java Indonesia Analysis of this study uses Structural Equation Modeling and PLS software to process the data The results showed that 1 e WOM and perceptions of quality have a positive and significant influence on customer satisfaction 2 Customer satisfaction has a positive and significant impact on the intention to behave and 3 image of the destination has a positive and significant impact on the intention to behave

Date: 2018
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:srs:jemt00:v:9:y:2018:i:4:p:841-850

Access Statistics for this article

Journal of Advanced Research in Management is currently edited by Ramona PIRVU

More articles in Journal of Advanced Research in Management from ASERS Publishing
Bibliographic data for series maintained by Claudiu Popirlan ( this e-mail address is bad, please contact ).