Formation of the Mechanism of Corporate Social and Environmental Responsibility of the Trading Company

Yulija Chortok (), Alona Yevdokymova () and Yuliya Serpeninova ()
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Yulija Chortok: Sumy State University Ukraine, Postal: UA
Alona Yevdokymova: Sumy State University Ukraine, Postal: UA
Yuliya Serpeninova: Sumy State University Ukraine, Postal: UA

Journal of Advanced Research in Management, 2018, vol. 9, issue 5, 1011-1018

Abstract: It was determined that the impact of corporate social and environmental responsibility CSER on the formation of the company s distribution policy has more integrated mechanism than previously assumed The article emphasizes the fact that all intermediaries major regional local distributors must comply with the principles and provisions of SER of manufacturer as the brand owner at the stage of providing consumer with the products CSER mechanism of the trading company is suggested to form a sales management strategy for a trading company that is developed on the basis of CSER of manufacturer and aimed at improving economic results and improving social environmental and economic state of the territory The conceptual foundations of the mechanism of cooperation with the local distributor are proposed and the expediency of its attraction which is based on the analysis of the BCG matrix is justified using Sumy affiliated branch of LLC Bayadera Logistic as case study

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:srs:jemt00:v:9:y:2018:i:5:p:1011-1018

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