A Study on the Implication of Tourism Destination and Customer Satisfaction Based Sustainable Cultural and Heritage Tourism on Tourists Retention in Nias Island Indonesia

Victorinus Laoli (), Fatolosa Hulu (), Desman Nazara (), Eduar Baene (), Sukaaro Waruwu () and Yupiter Mendrofa ()
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Victorinus Laoli: STIE Pembangunan Nasional Nias Island Indonesia, Postal: ID
Fatolosa Hulu: STIE Pembangunan Nasional Nias Island Indonesia, Postal: ID
Desman Nazara: STIE Pembangunan Nasional Nias Island Indonesia, Postal: ID
Eduar Baene: STIE Pembangunan Nasional Nias Island Indonesia, Postal: ID
Sukaaro Waruwu: STIE Pembangunan Nasional Nias Island Indonesia, Postal: ID
Yupiter Mendrofa: STIE Pembangunan Nasional Nias Island Indonesia, Postal: ID

Journal of Advanced Research in Management, 2018, vol. 9, issue 6, 1145-1153

Abstract: Cultural and heritage tourism is a form of tourism that merges elements of education tour cultural and nature preservation as well as economic activities Since local culture in its original context is the main attractions then the potential of local culture to disappear can be resolved Based on the research results on the effect of Sustainable cultural and heritage tourism on tourist s retention it was discovered that there is an increase in the effect of Sustainable cultural and heritage tourism on tourist s retention Based on the findings of this research regarding the effect of Tourism Destination on tourist s retention it was discovered that there is an effect of Tourism Destination on tourist s retention With the improvement of Tourism Destination tourist s retention can be increased Based on findings of this research it was discovered that tourist satisfaction has no effect on tourist s retention The decreased Tourist Satisfaction leads to the decline in tourist s retention Regarding the effect of sustainable cultural and heritage tourism tourism destination and customer satisfaction on tourist s retention in Nias Island it was revealed that these three variables sustainable cultural and heritage tourism tourism destination and customer satisfaction have simultaneous effects on tourist s retention in Nias Island

Date: 2018
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