OFFLINE ADVERTISING VERSUS ONLINE ADVERTISING

Cristina Barbu (), Ștefan Ponea () and Cristiana Bogdănoiu ()
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Cristina Barbu: Faculty of Legal, Economic and Administrative Sciences Spiru Haret University, Romania, Postal: RO
Ștefan Ponea: Faculty of Legal, Economic and Administrative Sciences Spiru Haret University, Romania, Postal: RO
Cristiana Bogdănoiu: Faculty of Legal, Economic and Administrative Sciences Spiru Haret University, Romania, Postal: RO

Theoretical and Practical Research in the Economic Fields, 2019, vol. 10, issue 2, 118-131

Abstract: The starting point of the article is the following: is the online environment appropriate to the requirements and needs for affirmation and efficiency of advertising considered a concern by itself? How effective is this advertising model? How can we demonstrate the effectiveness of online advertising? What new does this "new media" bring? The present paper aims to define online advertising in the light of the environment in which it is developed but also of the promotion tools and to present the stages of designing an advertising campaign conducted exclusively in the online environment.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:srs:jtpref:v:10:y:2019:i:2:p:118-131

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