The communication strategy of corporate social performance: a study of Chilean companies

Iván Arribas, Paola von-Bischoffshausen (), Paola von-Bischoffshausen (), Fernando García () and Javier Oliver ()
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Paola von-Bischoffshausen: Polytechnic University of Valencia, Spain
Paola von-Bischoffshausen: Catholic University of the North, Chile
Fernando García: Polytechnic University of Valencia, Spain
Javier Oliver: Polytechnic University of Valencia, Spain

Entrepreneurship and Sustainability Issues, 2024, vol. 11, issue 3, 189-210

Abstract: Companies face growing pressure to act responsibly across the environmental, social and governance domains. To demonstrate their ESG commitment, some companies regularly disclose environmental and social indicators in annual reports on their websites. The focus on environmental responsibility has gained popularity, enhancing organisations' credibility with stakeholders. However, there's still much room for improvement in the social realm. This research aims to pinpoint the areas where Chilean companies are most engaged socially. We analyse what they disclose in their sustainability reports regarding their concerns in the community, human resources, suppliers, and product and customer domains and compare these claims with their actions. The methodology involves analysing statements about concerns and actions based on the Global Reporting Initiative's 400 series. The key findings reveal that companies often communicate strong concerns for social aspects to stakeholders, projecting a socially responsible image. However, the discrepancy arises in translating these concerns into tangible actions. While many companies express concern, only some of them perform actions.

Keywords: bluewashing; Global Reporting Initiative (GRI); social performance; Chile (search for similar items in EconPapers)
JEL-codes: M14 M19 (search for similar items in EconPapers)
Date: 2024
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:11:y:2024:i:3:p:189-210

DOI: 10.9770/jesi.2024.11.3(13)

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