Eco-marketing and the competitive strategy of enterprises – review of the research results of energy companies

Małgorzata Łęgowik-Małolepsza (), Jaroslav Kollmann (), Jaroslav Kollmann (), Daniel Chamrada () and Daniel Chamrada ()
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Małgorzata Łęgowik-Małolepsza: Częstochowa University of Technology, Poland
Jaroslav Kollmann: Institute of Technology and Business in České Budějovice, Czech Republic
Jaroslav Kollmann: University of Žilina, Slovakia
Daniel Chamrada: Institute of Technology and Business in České Budějovice, Czech Republic
Daniel Chamrada: University of Žilina, Slovakia

Entrepreneurship and Sustainability Issues, 2024, vol. 11, issue 4, 135-153

Abstract: This study examines the significant impact of eco-marketing in the energy sector when environmental sustainability is paramount. By implementing a diagnostic survey approach, we examined the feedback provided by 1025 firms pertaining to eight crucial energy sectors. The results of our research show that incorporating eco-marketing into competitive tactics is acknowledged and has a considerable and varied effect on pricing, sales, and operational expenses. These observations emphasise the dual function of eco-marketing in enhancing industrial competitiveness and promoting sustainability objectives. It provides a strategic framework for energy companies as they shift towards environmentally friendly practices.

Keywords: eco-marketing; competitive strategies; energy companies; company's costs (search for similar items in EconPapers)
JEL-codes: M31 Q56 Z33 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:11:y:2024:i:4:p:135-153

DOI: 10.9770/jesi.2024.11.4(9)

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