Sports management in the context of sustainability

Michal Varmus (), Pavol Boško (), Roman Adámik () and Ivan Greguška ()
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Michal Varmus: University of Žilina, Slovakia
Pavol Boško: University of Žilina, Slovakia
Roman Adámik: University of Žilina, Slovakia
Ivan Greguška: University of Žilina, Slovakia

Entrepreneurship and Sustainability Issues, 2024, vol. 12, issue 1, 240-252

Abstract: This paper explores the intersection of strategic sports management and sustainability, focusing on the perceptions and practices of Slovak sports managers. Through a comprehensive literature review, data analysis from a questionnaire survey involving 177 respondents and interviews with sports managers and sports professionals (n = 3), we identify the key factors influencing the integration of sustainability into sports management. The findings highlight the importance of stakeholder engagement, the challenges faced by sports organizations in implementing sustainable practices, and the role of marketing in promoting sustainability. Our results suggest that despite the growing awareness of sustainability, many sports managers lack the necessary background in management and economics, indicating a need for targeted educational resources. This study contributes to the broader understanding of how sustainability can be effectively incorporated into the strategic management of sports organizations.

Keywords: sports management; sustainability; strategy (search for similar items in EconPapers)
JEL-codes: L83 M31 Z23 (search for similar items in EconPapers)
Date: 2024
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:12:y:2024:i:1:p:240-252

DOI: 10.9770/jesi.2024.12.1(17)

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