ICT and entrepreneurship: social network marketing

Margarita Išoraitė ()
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Margarita Išoraitė: Vilniaus kolegija / Higher Education Institution, Lithuania

Entrepreneurship and Sustainability Issues, 2014, vol. 2, issue 1, 19-29

Abstract: The article takles ICT impact on entrepreneurship by putting emphasis on theoretical aspects of social network, social network marketing and social marketing strategy. The social network has opened a whole New World of opportunity for even the smallest home-based business owner. There are countless numbers of new self-made millionaires that achieved their newfound success on the Internet. They started their Internet businesses from the scratches, found a niche and built their success. Developing a successful social network marketing strategy is an essential part of online successs and one of preconditions of successful entrepreneurship. In order to succeed, you must develop and implement a strategic plan that includes all of the following constituents: a great product, a website specifically designed to sell, a good marketing strategy. The paper provides overview of contemporary practices of suggest generalizations.

Keywords: Information and communications technology (ICT); entrepreneurship; social network; marketing; social network marketing (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2014
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https://jssidoi.org/jesi/article/31 (text/html)

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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:2:y:2014:i:1:p:19-29

DOI: 10.9770/jesi.2014.2.1(3)

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