Coupons as effective and innovative marketing tool

Margarita Išoraitė ()
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Margarita Išoraitė: Vilniaus kolegija / Higher Education Institution, Lithuania

Entrepreneurship and Sustainability Issues, 2015, vol. 3, issue 1, 104-113

Abstract: The article analyses concept of sales promotion, coupons theoretical aspects, coupons as effective sale promotion tools. Coupons for shopping are what the shoppers are mostly looking for. If you are not well familiar with these coupons available online, it is actually a special offer which gives you the flexibility to get a discount from your purchased product financially or in refund form. These coupons are very important in encouraging the buyers to buy the product and thus help the companies to increase the sales. Coupons now are considered as part of recent trends of major businesses to promote their sales. There are several benefits of using online shopping coupons including specially the time that you save.

Keywords: coupons; sales promotion; marketing (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:3:y:2015:i:1:p:104-113

DOI: 10.9770/jesi.2015.3.1(9)

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