Organizational creativity as a driving force for company’s innovative development

Natalja Lace (), Natalja Buldakova () and Gintarė Rumbinaitė ()
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Natalja Lace: Riga Technical University, Latvia
Natalja Buldakova: Riga Technical University, Latvia

Entrepreneurship and Sustainability Issues, 2015, vol. 3, issue 2, 137-148

Abstract: The article investigates the phenomenon of Creativity – the background of this term, its development and what we understand with creativity in business organizations nowadays. The concept of Creativity, Individual creativity and Organizational creativity are given, as well as provided differences between Individual and Organizational creativity. Specifically, the authors analyze the Organizational creativity, its features and influencing factors. This article provides two-step research: 1) content analysis of scientific literature, extracting factors of organizational creativity and 2) interview of business representatives with subsequent comparative analysis of the obtained results. Triangulation of research was obtained through cross verification from two sources.

Keywords: creativity; organizational creativity; innovation (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:3:y:2015:i:2:p:137-148

DOI: 10.9770/jesi.2015.3.2(2)

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