Analysis of marketing mix: Nivea case study

Margarita Išoraitė ()
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Margarita Išoraitė: Vilniaus kolegija / Higher Education Institution, Lithuania

Entrepreneurship and Sustainability Issues, 2015, vol. 3, issue 2, 173-185

Abstract: This article analysis theoretical aspects of marketing mix. Articla also present Nivea background, Nivea history, Nivea SSGG analysis, Nivea marketing mix. Article submit study data about Nivea marketing mix. The article takles ICT impact on entrepreneurship by putting emphasis on theoretical aspects of social network, social network marketing. Also article presents research concerning Nivea marketing mix.

Keywords: marketing; marketing mix; price; place; product; promotion; Nivea (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:3:y:2015:i:2:p:173-185

DOI: 10.9770/jesi.2015.3.2(5)

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