Sustainability of organization performance via management techniques

Vladimír Kubeš () and Jan Rančák ()
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Vladimír Kubeš: University of Chemistry and Technology, Prague, Czech Republic
Jan Rančák: University of Chemistry and Technology, Prague, Czech Republic

Entrepreneurship and Sustainability Issues, 2018, vol. 5, issue 4, 1031-1042

Abstract: The article deals with some aspects of relationships with furniture market customers. The research results are presented to identify customer value attributes that are important for customer´s choice, satisfaction and value reporting tools. It has been found out that the most important value attributes are high quality of the furniture design, willingness and kindness of the staff, the professional level of the staff and the variety of designs. The least important value attributes are the loyalty programme, the first purchase discount and the architect´s advice. Personal information resources are more important for the customer than the impersonal ones. The Internet is primarily used as a source of information about furniture in general and it is used to get an overview before buying in a brick and mortar shop. These findings form a basis of a properly designed effective strategy for maintaining current customers and acquiring new ones.

Keywords: sustainability of performance; management; customer relationship management; furniture market (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:5:y:2018:i:4:p:1031-1042

DOI: 10.9770/jesi.2018.5.4(23)

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