Economics at your fingertips  

An analysis of crowdfunded projects: KPI’s to success

Ieva AstrauskaitÄ— () and Arvydas PaÅ¡keviÄ ius ()
Additional contact information
Ieva AstrauskaitÄ—: Vilnius University, Lithuania
Arvydas PaÅ¡keviÄ ius: Vilnius University, Lithuania

Entrepreneurship and Sustainability Issues, 2018, vol. 6, issue 1, 23-24

Abstract: The perception of alternative finances is stimulating the global financial markets and competition between banking funding and non-banking one. In order to encourage the demand of alternative funding the overall studies and researches concentrate on different relationships of economic indicators, describing lending, savings, prosperity, GDP per capita, etc. However, there is still a lack of encouragement to the market participants to provide the market with ideas and projects, which could be crowdfunded. In order to put the efforts for the better acknowledgement and demand incentives this paper was worked up. With the aim to introduce the key performing indicators (KPI’s) for successful projects, which were financed through crowdfunding platforms, the comparative analysis was made, using Pearson correlation. It has been found, that narrative of the project and visualization are among the successful factors for crowdfunding. However, the requested amount of money, location or category of the project seemed to have lesser effect to success of crowdfunding. The results of the research are adoptable for initial offerings in crowdfunding platforms, potential projects owners, as well as the further researchers developing the topic of crowdfunding. With the strong novelty and broad (regionally) sample, the research represents its value and contributes to the theoretical and empirical background of crowdfunding.

Keywords: crowdfunding; key performing factors; alternative financing; correlation (search for similar items in EconPapers)
JEL-codes: O16 G15 G29 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link) ... _KPIs_to_success.pdf (application/pdf) (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

DOI: 10.9770/jesi.2018.6.1(2)

Access Statistics for this article

Entrepreneurship and Sustainability Issues is currently edited by Manuela Tvaronaviciene

More articles in Entrepreneurship and Sustainability Issues from VsI Entrepreneurship and Sustainability Center
Bibliographic data for series maintained by Manuela Tvaronaviciene ().

Page updated 2019-09-14
Handle: RePEc:ssi:jouesi:v:6:y:2018:i:1:p:23-24