Prospects for innovations in marketing of economic educational services in Ukraine

Nadiia Lysytsia (), Maryna Martynenko (), Tamara Prytychenko (), Oleksandra Gron () and Maryna Us ()
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Nadiia Lysytsia: Simon Kuznets Kharkiv National University of Economics, Ukraine
Maryna Martynenko: Simon Kuznets Kharkiv National University of Economics, Ukraine
Tamara Prytychenko: Simon Kuznets Kharkiv National University of Economics, Ukraine
Oleksandra Gron: Simon Kuznets Kharkiv National University of Economics, Ukraine
Maryna Us: Simon Kuznets Kharkiv National University of Economics, Ukraine

Entrepreneurship and Sustainability Issues, 2019, vol. 6, issue 4, 1771-1783

Abstract: The article is devoted to the prospects for innovations in marketing of economic educational services in Ukraine. The research of expectations and requirements of employers for competencies of graduates of institutions of higher economic education has been conducted. «Career growth» has been chosen as the main criterion for determining the totality of competencies of graduates significant for employers. The clustering of employers was carried out on the results of the survey of employers and their assessments of the requirements for competencies of graduates of institutions of higher economic education, necessary for «career growth». The following clusters have been identified: «perfectionists», «maximalists» and «minimalists», who have different requirements for competencies of graduates of institutions of higher economic education. The obtained results became the basis for determining the prospects for innovations in marketing of economic educational services, orienting graduates at certain behavioral models in the process of study. This will be the key to their success in the field of professional activity.

Keywords: innovations; marketing; economic educational services; employers; competences; institutions of higher economic education (search for similar items in EconPapers)
JEL-codes: I25 M31 O35 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:6:y:2019:i:4:p:1771-1783

DOI: 10.9770/jesi.2019.6.4(16)

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