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Modelling the crowdfunding technology adoption among novice entrepreneurs: an extended TAM model

Raouf Jaziri () and Mohammad Miralam ()
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Mohammad Miralam: University of Jeddah, Saudi Arabia

Entrepreneurship and Sustainability Issues, 2019, vol. 7, issue 1, 353-374

Abstract: Computer-mediated crowdfunding is deemed as an emerging technology used by novice entrepreneurs to solicit funds from other individuals in order to easily gather fundraising for their innovative ideas. However, lack of information on the attributes of crowdfunding platforms coupled with the lack of the knowledge about the techniques of use of these technologies make this fundraising tool not very effective. In this study, we try to elucidate, despite the unprecedented infatuation with the investment-based crowdfunding, key factors influencing the intention of Tunisian entrepreneurs to adopt crowdfunding platforms as a main tool of fundraising. The research model was based on an extended Technology Acceptance Model (TAM) with the integration of three new variables: perceived risk with service, perceived risk with transaction and plagiarism risk. The results shows that, both perceived risk with service, perceived risk with transaction and plagiarism risk have a negative impact on entrepreneurs’ use of crowdfunding platforms, while perceived usefulness and perceived trust influence positively entrepreneurs’ intention behavior. Perceived risks with crowdfunding service and transaction are affected by financing risk, security concerns and psychological factors, while plagiarism risk is influenced by information concerns, perceived control.

Keywords: crowdfunding; risk; trust; Technology Acceptance Model (TAM) (search for similar items in EconPapers)
JEL-codes: D81 L26 O33 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:7:y:2019:i:1:p:353-374

DOI: 10.9770/jesi.2019.7.1(26)

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