The sustainable development of rural troupes under the rural vitalization strategy in China

Jianfei Yang (), Jūratė Černevičiūtė () and Rolandas Strazdas ()
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Jianfei Yang: Communication University of China, China
Jūratė Černevičiūtė: Vilnius Gediminas Technical University (VILNIUS TECH), Lithuania
Rolandas Strazdas: Vilnius Gediminas Technical University (VILNIUS TECH), Lithuania

Entrepreneurship and Sustainability Issues, 2020, vol. 7, issue 3, 1951-1962

Abstract: In line with the rural vitalization strategy of China, the performing organizations are getting increasingly more attention from the government to flourish the traditional culture in rural China. Rural troupes have emerged as a new strength to promote the cultural prosperity. The research team, under support of support of the Public Culture Service Department, State Ministry of Culture and Tourism of the Republic of China, carried out surveys in three characteristic provinces including Hebei, Chonqing and Zhejiang. After analysing the questionnaires, the situation of rural troupes in these provinces is presented. The article discusses the problems and challenges these troupes encounter in their development and provides a model for continuous ambidexteous rural troupe development.

Keywords: rural vitalization; rural development; troupes' development; creative industries (search for similar items in EconPapers)
JEL-codes: D21 O10 O31 O32 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:7:y:2020:i:3:p:1951-1962

DOI: 10.9770/jesi.2020.7.3(34)

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