Marketing positioning of countries in the field of innovations: questions and answers

Tamara P. Danko (), Vladimir M. Kiselev (), Lyubov A. Chaykovskaya (), Pavel A. Smelov () and Anna E. Gorokhova ()
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Tamara P. Danko: Plekhanov Russian University of Economics, Russian Federation
Vladimir M. Kiselev: Plekhanov Russian University of Economics, Russian Federation
Lyubov A. Chaykovskaya: Plekhanov Russian University of Economics, Russian Federation
Pavel A. Smelov: Plekhanov Russian University of Economics, Russian Federation
Anna E. Gorokhova: V.A. Trapeznikov Institute of Control Sciences, Russian Federation

Entrepreneurship and Sustainability Issues, 2020, vol. 7, issue 4, 2851-2862

Abstract: This article addresses the issues of the marketing positioning of countries in the field of innovations. To date, the level of development and dynamism of the innovation sphere form the basis for the country's sustainable economic growth. The concept of "innovation" is closely related to the concepts of "novation", "invention", and "discovery", which are the products of creativity. The paper examines some of the basic marketing characteristics of such countries as Japan, China, South Korea, India, and Russia. The authors hypothesize and prove that if a country chooses to focus on education and high technologies in its development, it can ensure high development of the national information and communication technologies. They also selected and evaluated the indicators of innovative development for these countries. Based on the correlation-regression analysis, the initial hypothesis was confirmed.

Keywords: marketing positioning of countries; creating an innovative economy; diagnostics of marketing positioning (search for similar items in EconPapers)
JEL-codes: O30 O32 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:ssi:jouesi:v:7:y:2020:i:4:p:2851-2862

DOI: 10.9770/jesi.2020.7.4(18)

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